Engagement Marketing Manager, India Devices-Sales And Marketing

The Amazon Fire TV team is seeking a talented Engagement Manager to own engagement, lifecycle marketing and execution in India. This role will be responsible for defining customer engagement programs, messaging strategies, managing A/B testing, testing and scaling tweaks to how our devices work, and working with advanced analytics and data science teams to drive device usage and retention. You should thrive in ambiguous situations and love to build things from scratch. You should love marketing but be biased towards building programs based on analytics. You are innovative, creative and excited about implementing engagement initiatives for Fire TV Devices.
Key job responsibilities
• Lead lifecycle marketing and customer retention/ winback strategies for Fire TV; inclusive of early onboarding, sustained usage, churn and win-back programs that deliver downstream impact across Fire TV and Amazon
• Measure performance, report outcomes; and improve upon campaigns
• Invent new methods to personalize communications with customers across email, on device, mobile, push notifications, direct mail, social, and other channels
• Partner with tech and Marketing teams to develop automated tools and Marketing programs by customer and lifecycle cohorts to improve personalization, messaging strategies and offers (on and off device)
• Manage scheduling and implementation of on device marketing campaigns, conducting analyses of relevant KPIs to generate insights and suggest improvements
• Develop campaigns to test and learn about customer behaviour on device; share best practices across categories and regions
About the team
Join the team changing the future of entertainment. Amazon Fire TV has more than 50 million monthly active users, and customers globally have access to tens of thousands of apps, Alexa skills, channels, and more. Our growth requires leaders who move fast, have an entrepreneurial spirit, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems.
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role
- Experience using integrated campaigns to solve brand/business challenges