Address
SalaryKey Result Areas (KRAs):
Social Media Engagement:
- Stay up-to-date on the latest Digital Marketing trends and best practices in the study abroad industry.
- Increase in organic search ranking for relevant keywords.
- Develop and implement a comprehensive Digital Marketing strategy aligned with the company's overall goals and target audience.
- Manage and optimize the company website for lead generation and user experience.
- Create engaging content (written, visual, and potentially audio/video) across various platforms (website, social media, email marketing) to promote study abroad programs and destinations.
- Brand awareness and positive sentiment online.
- Generate reports and identify key performance indicators (KPIs) to measure the success of Digital Marketing initiatives.
- Track and analyze website traffic, social media engagement, and campaign performance using analytics tools.
- Utilize SEO best practices to improve the website's organic search ranking and visibility.
- Improvement in website conversion rates (e.g., program inquiries, brochure downloads).
- Growth in social media engagement (followers, likes, shares).
- Oversee paid advertising campaigns (e.g., Google Ads, social media ads) to generate qualified leads and maximize return on investment (ROI).
System Administration:
- Install, configure, and maintain servers, network devices, and software applications to ensure optimal performance and availability.
- Monitor system performance and identify potential issues, taking proactive steps to resolve them and prevent downtime.
- Implement and maintain IT security measures to safeguard sensitive data and systems from unauthorized access and cyber threats.
User Support:
- Provide timely and effective technical support to staff, students, and program participants, addressing their IT-related inquiries and issues.
- Develop and maintain user documentation and training materials to help users navigate our IT systems and applications effectively.
- Proactively identify and address user needs, seeking feedback to continuously improve our IT services.
Technology Integration:
- Research and evaluate new technologies that can enhance program delivery, student support, and operational efficiency.
- Recommend, implement, and manage the integration of new technologies with existing infrastructure.
- Stay updated on emerging trends in educational technology and ensure our IT infrastructure remains competitive and adaptable.
Key Performance Indicators (KPIs):
- User Satisfaction: Maintain a 90% satisfaction rating from users regarding IT support services.
- Security Incident Response: Resolve all security incidents within 24 hours with minimal data loss or disruption.
- Technology Implementation: Successfully implement 2 new technology initiatives per year within budget and on schedule.
