Digital Marketing Executive

Employers often seek Digital Marketing Executive candidates with proficiency in coding, website development, paid advertising, and blog writing. A strong portfolio and a proven track record of successful Digital Marketing campaigns significantly enhance the likelihood of being hired. The role typically requires 1-3 years of experience.

Duties & Responsibilities

Examples of duties and responsibilities include:

• Assist the team in the development of the overall Digital Marketing strategy
• Implement Digital Marketing activities across a broad range of Digital Marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand's audiences and competitors, and end-to- end consumer journey to drive engagements and conversions
• Analyze Digital Marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, Digital Marketing trends, new technologies, and share insights with the rest of the team

What Does A Digital Marketing Executive Do?

A Digital Marketing Executive is responsible for creating and managing online marketing campaigns, content, and strategies to promote a company's products or services. This includes activities such as managing social media, analyzing campaign performance, and optimizing website content for search engines.

Skills and Qualifications

Strong verbal communication skills for articulating ideas to colleagues and clients.

• Excellent written communication skills for producing high quality content.
• Attention to detail and accuracy.
• The capacity to prioritise and work across multiple projects.
• The ability to work as part of a team.
• Organisational skills with the ability to deliver a high volume of quality work.
• Creative skills for contributing new and innovative ideas.
• Networking and analytical skills.
• Knowledge of existing and emerging social media platforms.
• Excellent IT skills.

Working Hours

• 9:30 AM - 6:30 PM