Address- Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
- Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
- Collection and interpretation of data from various marketing campaigns and analysis of that data
- Identification of trends and communication of these trend insights to the respective groups
- Planning, executing and measuring the conversion rates from Digital Marketing campaigns
- Identifying crucial customer conversion points and drop off points that maximises user funnels
- Being up to date with emerging technologies and use of them to maximise output
- Periodic measurement of Digital Marketing campaign performance and evaluation of the performance against goals and other key performance indicators
- Brainstorming new Digital Marketing platforms and ways to capture customer attention
- Creating, proofreading and editing for various Digital Marketing content to ensure consistency in branding
- Creating, proofreading and editing for various marketing sources to ensure consistency in branding
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of Digital Marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Any graduate
Schedule: Monday to Friday
(Ref:www.freshersworld.com,freshersworld)
