- Develop and implement Digital Marketing campaigns across various online platforms to drive brand awareness and generate leads.
- Manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- Create and curate engaging content for digital channels, including blog posts, whitepapers, ebooks, reports, webinars, infographics, and videos.
- Optimize website content for search engines (SEO) and lead generation, ensuring best practices are consistently applied.
- Analyze Digital Marketing analytics reports and share insights with the team to develop optimization plans.
- Coordinate email marketing campaigns, including design, content creation, segmentation, testing, and deployment.
- Manage online advertising campaigns across platforms such as Google AdWords, Facebook Ads, and LinkedIn Advertising, ensuring budget efficiency.
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
(Ref:www.freshersworld.com,freshersworld)
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