CRO Specialist

Job Summary

As a CRO specialist, you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue, and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus

Responsibilities and Duties

• Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate
• Establish a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design, and usability factors of highly converting web pages.
• To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
• Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms, and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas, and hypotheses, while implementing winning results.
• Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization)
• Coordinate with developers, analysts, and researchers to drive projects forward

Qualifications and Skills

• Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website
• Prior experience in a customer-facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
• Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
• Understanding best practices for UI and UX for websites
• Understand how E-commerce websites work(what is ROI, AOV, Conversion Rate, etc.)
• Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ surve Zarget or other similar tools will be a plus
• Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
• Prior experience working in diverse client portfolio

If the above fits your experience and career goals, then we would be happy to hear from you! What we offer in return is –

• 5 Day working
• Flexible working hours
• Flexible work from home policy
• Health and Dental Insurance
• ‘No Leaves’ Policy: we trust people in getting work done
• Company-sponsored team outing and parties
• Company-sponsored lunch
• 1 Company -sponsored Trip (once a year)
• 1 company-sponsored course
• No dress code
• Employee of the Quarter Awards and Year Awards
• Fun-Friday
• Great Learning and growth opportunities
• Opportunities to travel onsite (Australia US,UK,South Africa) to meet & work with clients personally
• The diverse and exciting client portfolio of internationally renowned brands

We are an equal opportunity employer. We celebrate diversity and are committed to building a versatile environment for all our employees.