Address- Content Strategy Development: Develop comprehensive content strategies aligned with the organization's goals, target audience, and brand voice
- Identify key messages, themes, and content pillars that resonate with the target audience
- Audience Research: Conduct thorough research on the target audience, including their needs, preferences, and behaviors
- Utilize market research, analytics data, and user feedback to gain insights and refine content strategies accordingly
- Content Planning: Collaborate with cross-functional teams to plan content initiatives and campaigns
- Create content calendars and production schedules to ensure consistent delivery of high-quality content across various platforms and channels
- Content Creation Guidelines: Establish content creation guidelines and best practices to maintain brand consistency and quality across all content assets
- Provide guidance on tone, style, messaging, and formatting to content creators
- Content Optimization: Optimize content for search engines (SEO) and user experience (UX)
- Conduct keyword research, incorporate SEO best practices, and ensure content is easy to navigate and consume on different devices
- Content Promotion: Develop strategies for content distribution and promotion to maximize its reach and impact
- Identify appropriate channels, such as social media, email marketing, and partnerships, to amplify content visibility and engagement
- Performance Measurement: Track and analyze content performance metrics using analytics tools
- Monitor key performance indicators (KPIs) such as website traffic, engagement, conversions, and user feedback to assess content effectiveness and make data-driven improvements
Job Types: Full-time, Permanent
Salary: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Health insurance
Schedule:
- Day shift
- Fixed shift
Supplemental pay types:
- Performance bonus
Experience:
- total work: 1 year (Preferred)
Work Location: In person
