Content Marketing Lead

About Zamp:
In a world where borders blur and globalisation is on the rise, Zamp is at the forefront of transforming global business banking and treasury practices. We believe that with the right talent in the right roles, we can build world class products that will help create a world where businesses can effortlessly expand and grow without the burden of spending too much time and resources on banking needs of the company.
Sounds interesting? Read on to understand what we are trying to solve..
Zamp offers deep liquidity solutions, freeing global businesses from concerns about fund movements and transaction complexities. Our comprehensive approach, coupled with industry-leading pricing strategies, ensures a secure financial path, allowing companies to focus on growth with safety and confidentiality.
We envision a seamless banking experience, liberating CFOs and finance teams worldwide from current challenges. This includes optimising cash yield, streamlining working capital cycles, reducing manual efforts, and providing instant access to real-time data for informed decision-making across various financial aspects.
Our Investors and Founder:
We raised ~$22Mn in our seed funding round from Sequoia Capital and prominent angel investors such as Dara Khosrowshahi (CEO, Uber), Tony Xu (CEO, Doordash), Marcelo Claure (ex-CEO, Softbank International) - full list of investors here. 
Our founder is Amit Jain. Amit was a Managing Director at Sequoia Capital in Singapore prior to starting Zamp. Prior to Sequoia, Amit was Head of Asia Pacific for Uber. Prior to Uber, Amit was in the US for ~17 years across McKinsey, TPG Capital, and as President of Rent.com.
About the Role:
As the Content Marketing Lead at Zamp, you'll play a pivotal role in shaping our brand's narrative and driving engagement within the fintech space. You'll be responsible for crafting compelling content strategies, overseeing content creation, and executing campaigns to establish Zamp as a thought leader in the industry. This role demands creativity, strategic thinking, and a deep understanding of the fintech landscape to effectively engage our target audience and drive business growth.

Responsibilities:

• Develop and execute a comprehensive content strategy aligned with Zamp's brand objectives and target audience preferences
• Oversee the creation, curation, and publication of high-quality content across various channels including website, blog, social media, email, etc
• Craft compelling narratives that communicate Zamp's value proposition, mission, and vision to resonate with our audience and differentiate us in the competitive market
• Implement SEO best practices to increase organic visibility and drive traffic to Zamp's digital assets
• Strategize content distribution across relevant channels to maximize reach, engagement, and lead generation
• Monitor content performance metrics and analytics to evaluate the effectiveness of campaigns and make data-driven optimizations
• Identify and nurture partnerships with industry influencers, publications, and organizations to amplify Zamp's brand presence and reach new audiences
• Stay updated on industry trends, competitor activities, and customer insights to inform content strategy and maintain relevance

Qualifications & Skill Set required:

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven 4 to 6 years experience in Content Marketing, preferably within the fintech sector
• Strong writing and editing skills with a keen eye for detail and proficiency in grammar and punctuation
• Demonstrated ability to develop creative content strategies and produce compelling content that drives engagement and conversion
• Knowledge of SEO best practices and experience in optimizing content for search engines
• Analytical mindset with the ability to interpret data and metrics to make informed decisions and measure content performance
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
• Strong interpersonal and communication skills with the ability to collaborate effectively with cross-functional teams
• Familiarity with content creation tools such as Adobe Creative Suite, Canva, or similar platforms
• Passion for fintech and a strong understanding of the financial industry, including knowledge of banking, payments, and financial technology trends will be big plus