Content Marketing Intern

Job Title: Content Marketing Intern

Location: Macro Campus, Scaler School of Technology, Electronic City

Reporting to: VP, Marketing SST

About Scaler School of Technology

Launched in 2023, Scaler School of Technology is India’s premier destination for engineering education. Scaler School of Technology offers a 4-year residential undergraduate program in Computer Science delivered by top technology leaders from Google, Microsoft, Facebook, Amazon, Uber, etc. Its industry-vetted curriculum, teaching faculty of leading tech industry professionals, and a unique 1:1 mentorship model combined with a state-of-the-art campus in Bangalore’s Electronic City near top tech companies give Scaler a significant edge over traditional education. Additionally, the program offers key specializations in new-age in-demand technologies and a first-of-its-kind one-year-long paid internship. Learners completing the program receive a 3-year BSc in Computer Science from BITS Pilani & a one-year Master in Computer Science from globally accredited Woolf University. Over 900 companies have worked with Scaler for job placements. The parent firm, InterviewBit, is featured on the Financial Times Asia Pacific High Growth Companies 2021, 2022 and 2023 ranking. Valued at $710 million, Scaler is backed by marquee global investors like Peak XV Partners (formerly Sequoia Capital India), Tiger Global, and Lightrock India. It has expanded its footprints across India and the US.

Position Overview

We seek a creative and dynamic Content Marketing Intern to join our team. This role is ideal for someone passionate about digital marketing, particularly in the areas of user-generated content, social media, and influencer marketing. You will play a key role in developing and executing marketing strategies that increase brand awareness, engage our audience, and drive traffic and conversions.

User-Generated Content:

• Facilitate and manage the collection of user-generated content (UGC).
• Develop strategies to encourage UGC creation and sharing.
• Monitor and analyze the performance of UGC to inform future campaigns.

Social Media:

• Assist in creating and scheduling engaging content across various social media platforms.
• Monitor social media trends and contribute ideas for new and innovative content.
• Engage with our community by responding to comments and messages promptly.
• Analyze and report on social media performance metrics.

Influencer Marketing:

• Help identify and reach out to potential influencers in our industry.
• Coordinate with influencers to create and promote content.
• Track influencer campaign performance and analyze results.

Learning Opportunities:

• Gain hands-on experience in digital marketing and content creation.
• Work closely with marketing professionals and learn from industry experts.
• Develop a comprehensive understanding of user-generated content and influencer marketing strategies.
• Enhance skills in social media management and analytics.

Good to have

• Basic graphic design skills to create visually appealing social media assets.
• Familiarity with SEO principles and their application in social media strategies.
• Knowledge of video editing software for creating short-form video content.
• Understanding of influencer marketing and experience in managing influencer collaborations

Why Scaler School Of Technology

• Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically to high-impact initiatives critical to our trajectory.
• Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital, and Hotstar.
• Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 6-12 months.
• Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (a major investor in Flipkart). We are also backed by the Singapore government and other strategic angel investors.
• Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance, and ultra-chic office space.
• Market-leading compensation: If we like you, we will make sure you like our offer :)