Content Lead

About Excelacom

Excelacom stands as a global leader in the consulting and technology solutions industry, specializing in serving Communication and Media providers worldwide. With a rich and diverse global presence, we are committed to collaborating with our clients to overcome their most intricate business, technology, and operational challenges. Our solutions encompass telecom-focused software and managed services, providing a strong foundation for efficient and optimized operations.

At Excelacom we bring extensive experience in product development, ensuring that our clients stay at the forefront of innovation in the dynamic Communications and Media landscape. We take pride in offering a unique blend of consulting expertise and cutting-edge telecom-focused solutions and products. Our collaborative approach is designed to address the complexities of the industry, providing our clients with tailored strategies that drive success.

Join Excelacom in reshaping the telecom landscape. Experience the future of telecom management with a solution that is not just efficient but also adaptable, providing the tools you need for success in today's dynamic business environment.

You will be part of

In the realm of content creation, we, as Content Writers, assume a crucial role. Our responsibilities encompass in-depth topic research, the development of style guides, and the creation of engaging content that aligns with the company's objectives. Our primary emphasis is on generating content that not only aids in conversions but also actively contributes to the achievement of organizational goals.

The Expertise We’re Looking For

Leadership and Management

• Team Leadership: Ability to lead and manage a team of content writers, providing guidance and support.
• Project Management: Oversee multiple projects, ensuring they are delivered on time and meet quality standards.

Content Creation

• Exceptional Writing Skills: Demonstrated ability to produce high-quality, engaging, and error-free content.
• Versatility: Capability to write for various formats and types of readers from system developers to c-level executives.
• Adaptability: Ability to adjust writing style to suit different tones, audiences, and platforms.
• Creative Thinking: Inject creativity into content creation, generating innovative ideas.

Content Strategy

• Content Planning: Contribute to the development and execution of content strategy aligned with business goals.
• Audience Understanding: Analyze and understand the target audience to tailor content effectively.

Editing and Proofreading

• Quality Assurance: Implement thorough editing and proofreading processes to maintain content quality.
• Feedback Implementation: Openness to feedback and ability to guide writers in improving their work.

Collaboration

• Cross-Functional Collaboration: Collaborate with other teams, including marketing, design, and SEO, to align content with overall strategies.
• Stakeholder Communication: Effectively communicate with stakeholders to understand requirements and provide updates.

Data Analysis

• Performance Metrics: Use analytics tools to measure content performance and make data-driven decisions for optimization.
• SEO: Research and discovery of keywords, implementation of keywords in the content creation to boost the SEO ranking of Excelacom using multiple channels
• Reporting: Provide regular reports on content performance, key metrics and changes in the market.

Adaptability

• Stay Informed: Keep up-to-date with industry trends, content marketing strategies, and emerging Technologies.

Technology Proficiency

• Content Management Systems (CMS): Familiarity with CMS tools for efficient content creation and publishing.
• Microsoft SharePoint: Proficiency in utilizing MS SharePoint for content distribution
• SEO: Proficency in using SEO ranking tools and analytics

Communication Skills

• Effective Communication: Strong verbal and written communication skills for internal and external communication.

Creativity

• Innovative Content: Foster a culture of creativity, encouraging the team to explore new content formats and ideas.
• Graphical interpretation: Picture says a thousand words, and we content creators have to be able to summarize the content in compelling infographics, engaging pictures or architectural concepts to enhance the content readability

Training and Development

• Team Training: Provide training and guidance to the content writing team to enhance their skills.

Versatile Thinking

• Analytical Thinking: Apply critical thinking skills to analyze data, identify trends, and refine content strategies.
• Critical thinking: Requestion the efficiency and effectiveness of content, check the sources, reimagine the way of content distribution and presentment to different types of readers.

Client/Customer Focus

• Understanding Client Needs: If applicable, understand and address the content needs of clients or customers.

A Clear Blueprint for Your Daily Contributions

• Master the product to reveal intricate product details and create engaging content and training materials.
• Analyze job tasks for diverse user roles (user personas) to tailor product content and training materials.
• Research, analyze, and test new or existing product features and catalog them in training and product materials.
• Develop content and propose new features using Subject Matter Experts, existing content, and development tools.
• Identify technical resources for speedy content creation.
• Collaborate with various teams across the organization to develop and sustain engaging product and training materials.
• Review product and training content for quality and effectiveness.
• Play an active role in monthly product releases.
• Describe, summarize, and broadcast quarterly product release notes.

Job Title

Content Lead

Overall Experience

5 to 8 years

Location

Chennai

Qualification

Any Graduation

Date Posted

28th February 2024