- Manage the distribution of content and creatives across all channels
- Lead the team in writing, editing, and proofreading content.
- Managing content and a creative team consisting of writers, graphic designers, videographers, etc. Also, work with agencies for multiple campaigns.
- Formulating a cross-platform content strategy.
- Brainstorm with team members to develop new ideas.
- Build a following on social media.
- Provide editorial, creative, and technical support to team members.
- Track web analytics to ascertain content engagement levels.