AddressCategory Manager - FMCG
- Developing the Marketing & Brand management strategy to drive topline & bottom-line performance of the assigned Brand /Product categories/Portfolio in line with the organizational goal.
- Responsible for executing all marketing and branding activities while maintaining Brand focus internally & externally.
- Analyse and provide consumer, category, and market information on Brand/ Portfolio.
- Analyze data to generate insights on what is working/not working and recommend way forward.
- Manage various ATL/BTL initiatives to establish brand objective- Ensure effective media evaluation & planning to attain maximum ROI.
- Work with the Creative & Media agency partners to develop and implement brand plans.
- Collaborate with cross-functional teams such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations to achieve larger objectives.
- Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product /extension concepts/innovations and go-to market execution for the assigned Brand/Product Portfolio for improved market performance (e.g., market share, profitability etc.).
- Managing On-time launch of new projects /NPD as per committed timeframe and planning and driving activities relating to communication development, marketing initiatives (in terms of advertising, promotion, schemes etc) for the assigned Brand/Product portfolio.
