Category Head - Product - MW, Allen Solly

Job Description:

Base Location: Bangalore

Minimum Qualification: Graduate and Above

Preferred Skills: Denim experience and Product development.

Key Result Areas

Financial Results & Drive sustainable revenue growth.

• To achieve given PC-MRP Target & gross profit targets.
• Managing working capital & inventory turns.
• Driving Cost Negotiations across supply chain

Consumer and Market In sighting

• Understanding of Consumer Profiles, impact of catchments/ buying behaviors on elements of channel strategy such as store locations, merchandise, staff service etc.
• Market research tools, tactics, principles and practices, understanding of competitor and industry dynamics.

Merchandising Grid Management

• Creating and managing product range in line with brand marketing strategy, brand identity and consumer and product segments - translate that into GTM plan.
• Managing product grid/ product portfolio through understanding of customer choice, fashion trends and competitor products in the market - reviewing merchandise performance
• Choosing product/range which has correct combination of colors, patterns, styles and trims and suiting the aesthetic sense of consumers.
• Merchandise Performance Reviews & Brief

Inventory Planning & Management

• Inventory and sales planning from store to national level, measuring merchandise productivity, understanding impact of buying trends and business plans.
• Placing the right merchandise in stores, Auto-Replenishment, Inter-store transfers, Core Management Process, Stock liquidation through AMM plan.
• Understanding of width vs depth strategy
• Best-Seller and EOSS Management § Monthly order management to ensure lean inventory.

People Development & Leadership

• Set KRA’s for team members, Monitor and review team and individual performance, Provide Feedback. Train people on their functional competencies

Category Management

• Drive business growth initiatives as per brand roadmap.
• Deep Dive in ROS & Sell-Through § Ensuring GTM Drive & CTM management.
• Driving sustainable growth & enhance brand imagery through product innovations.
• Drive Premiumization & continual upgradation of quality
• Core/Essentials sale analysis, upgradation & ensure replenishment.

Qualifications:

Minimum Experience Level:
10-15 Years
Report to:
Assistant Vice President