AddressPosted on: 04-Mar-2024
Job Id: 9648
Role profile:
1. Lead Content strategy & Drive Digital first Brand Communication
2. Manage Social media & influencer Programs
3. Support Channels LFR, BB.com and Marketplace
4. Team, Partner & Process management
Function:
Brand Experience
Skills:
Strategic thinking High problem-solving ability Creative and innovative thinking Planning and organizing Influencing skills Expert language proficiency & communication skills High on data focus and -advanced excel Hands on Understanding of digital content creation - video driven
Tools & Technologies Technology - A basic understanding of Web, Mobile, Database technologies Basic understanding of Google Adwords to manage GDN Campaigns for the brand Exposure to Google MCC Accounts interface & Google My Business (GMB) Account MS Powerpoint & Excel for reporting purpose SOP and SLA adherence. New ones to be created as per need
Tools & Technologies Technology - A basic understanding of Web, Mobile, Database technologies Basic understanding of Google Adwords to manage GDN Campaigns for the brand Exposure to Google MCC Accounts interface & Google My Business (GMB) Account MS Powerpoint & Excel for reporting purpose SOP and SLA adherence. New ones to be created as per need
Qualifications:
MBA Marketing
Experience:
7 - 9 years of experience in Brand & Content creation role creative agency management, social media management, campaign ideation and execution, Creative content ideation and development for digital, experience in films & videos, influencer content, digital / catalog shoot management, social media agency management, ORM tools, GMB management, production house (for shoot) management Previous work experience into Fashion/ apparel ecommerce will be an advantage Desirable (not essential) : performance marketing (online to offline campaigns), media planning & buying, aggregator management
