AddressEducation/ Experience and Skill Requirement
- Master’s degree in marketing, business administration, or a related field (MBA preferred)
- 10 - 12 years of experience in global integrated marketing, preferably in the BFSI, IT/ITES and Fintech with proven ability to grow the business, acquire new customers, lead market expansion via marketing and branding activities.
- B2B tech solutions/services marketing
- Product GTM, Tech solutions GTM strategy formulation and execution
- Content management and Content marketing
- Demand generation and paid campaign management
- Lead generation, lead nurturing and email marketing
- Exposure across all formats of Events and Conferences
- SEO and SEM, Social media marketing
- Marketing analytics and Reporting
- Analyst interaction and Influencer marketing
- Global stakeholder management
- Budget and program management skills
- Excellent communication skills
Responsibilities
- Lead technology marketing and go-to-market for Acuity be-spoke data and technology solutions targeted at global banks, asset managers, hedge funds, investment banks, private equity etc.
- Responsible for developing solution and product positioning and messaging that resonates with banking and financial services customers.
- Develop and execute the GTM strategy for Acuity technology solutions covering North America, EMEA and APAC regions keeping in mind the regional market dynamics, competitive landscape, and customer insights.
- Create traction with large accounts for cross-sell and up-sell Acuity technology solutions
- Collaborate with product management to understand the features, capabilities, and value propositions of our technology solutions and effectively translate them into compelling marketing messages and positioning.
- Create and manage marketing campaigns, including online and offline channels, to generate demand and drive brand awareness for our technology solutions.
- Develop comprehensive marketing collateral, including sales enablement materials, case studies, white papers, and product presentations, to support the sales team in effectively positioning and selling the technology solutions.
- Track and analyze key performance metrics to evaluate the success of marketing campaigns and initiatives, providing recommendations and adjustments as needed.
- Identify impactful events and conferences for branding, visibility and showcase thought leadership.
- Collaborate with the content and digital marketing teams to develop impactful content and drive lead generation efforts for our technology solutions.
- Act as a subject matter expert for the technology solutions, providing thought leadership and training to internal teams.
