AddressDescription
BioCatch is the leader in Behavioral Biometrics, a technology that leverages machine learning to analyze an online user's physical and cognitive digital behavior to protect individuals online. BioCatch's mission is to unlock the power of behavior and deliver actionable insights to create a digital world where identity, trust and ease seamlessly co-exist. Today, BioCatch counts over 25 of the top 100 global banks as customers who use BioCatch solutions to fight fraud, drive digital transformation, and accelerate business growth. BioCatch's Client Innovation Board, an industry-led initiative including American Express, Barclays, Citi Ventures, and National Australia Bank, helps BioCatch to identify creative and cutting-edge ways to leverage the unique attributes of behavior for fraud prevention. With over a decade of analyzing data, more than 80 registered patents, and unparalleled experience, BioCatch continues to innovate to solve tomorrow's problems. For more information, please visit www.biocatch.com.
The Revenue Marketing APAC's Coordinator at BioCatch will focus on the development and execution of marketing programs in alignment with BioCatch's global Account Based Engagement (ABE/ABM) strategy. Primary duties include supporting the APAC Revenue Marketing team in planning, launching, executing and tracking 1-to-1 and 1-to-Few ABM campaigns. These include researching and executing virtual and in-person events, account and persona research, intent and digital marketing, assuring that leads are properly entered in our systems, tracking programs' results and KPIs; and ultimately allowing us to scale our ABM program offerings. You'll provide operational support to the team and will leverage tools including Databook, 6sense, HubSpot, Monday.com and Salesforce.
The ideal candidate for this role is curious, creative, organized, and data driven.
He/she seeks to understand account-based marketing and the importance of tailored messaging, segmentation, personalization, automation, and attention to detail. He/she is passionate about measuring, tracking results, and recommending new programs and ideas.
- Responsibilities:
- Work closely with the APAC Revenue Marketing lead to research, develop and execute APAC ABM campaigns including field and partner events, webinars, direct mail, and digital
- Program management of ABM campaign components
- Assist with field program planning, vendor management, administration and logistics support
- Support account and persona research efforts
- Manage program-related operational components, including registration assets and list uploads
- Leverage marketing stack (such as 6sense) to run and optimize campaigns
- Track and report on results against KPIs
- Other responsibilities which might not be listed
Requirements
- 2-3 years' experience in customer service, account-based marketing, field marketing, or marketing operations.
- Strong project management skills ensuring all deadlines are met and objectives are clearly communicated.
- Possesses strong intellectual curiosity and motivation to extract deep insights and understanding of account intent signals.
- Analytics mindset to measure against KPIs and recommend optimization strategies.
- Excellent understanding of demand generation and how to leverage best practices to achieve quarterly goals.
- Excellent written communication and copywriting skills.
- Experience working on in-person and / or virtual events.
- Familiarity with account-based marketing and executing customer journeys.
- Adaptable to a fast-paced environment.
- Experience with HubSpot, 6sense and / or Salesforce preferred.
- Strong work ethics, including having a sense of ownership and integrity
