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Form of work
SalaryJobs for Humanity is partnering with Nielsen to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Deaf or Hard of Hearing, Black, Hispanic, Asian, Military Veterans, the Elderly, the LGBTQ, and Justice Impacted individuals. This position is open to candidates who reside in and have the legal right to work in the country where the job is located.
Company Name: Nielsen
Job Description
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
ABOUT THIS JOB
This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.
RESPONSIBILITIES
- Using Nielsen applications, identify relevant advertising from a variety of media
- Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
- Follow and understand coding rule guidelines
- Follow established business rules to identify products or services being advertised
- Identify valid new brand records to flag for additional research.
- Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
- Download and ingest digital publication content to the coding platform.
- View digitized print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspaper.
- Sort and organize digitized content to ensure all pages of an ad are captured together
- Assign positions and page attributes as outlined by media-specific guidelines.
- Identify advertising content within digitized print content by “clipping” ads, or validating automated “clips”.
- Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.
- Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.).
- Work as part of a team to ensure all departmental deadlines are met
- Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements
- Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement
- Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal
- Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.
PERSONAL SKILLS
- High focus on attention to detail
- Delivery focused
- Excellent written and verbal communication skills
- Excellent typing skills
- Good basic numeracy skills
- Good understanding of the Google suite
- Fluent in UK English
- Demonstrate both strong results focus and sensitive people skills
- Be flexible and open to change
- Knowledge of UK brands is a plus.
- May be required to work weekends as part of a shift rota.
- May be required to work some UK Bank Holiday days in line with department shift rotas.
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