AddressAbout Impetus
Impetus Technologies is a digital engineering company focused on delivering expert services and products to help enterprises achieve their transformation goals. We solve the analytics, AI, and cloud puzzle, enabling businesses to drive unmatched innovation and growth.
Founded in 1991, we are cloud and data engineering leaders providing solutions to fortune 100 enterprises, headquartered in Los Gatos, California, with development centers in NOIDA, Indore, Gurugram, Bengaluru, Pune, and Hyderabad with over 3000 global team members. We also have offices in Canada and Australia and collaborate with a number of established companies, including American Express, Bank of America, Capital One, Toyota, United Airlines, and Verizon.
As we continue to grow, we are seeking a talented and motivated Marketing Manager to join our team and drive our marketing initiatives to new heights.
Experience - 10 to 12years
Job Description
- Partner with marketing stakeholders to support Lead Gen acquisition programs for B2B
- Provide consulting support to bridge gap between business requirements, MarTech and Ops team
- Partner with various in-house teams to drive capabilities and prioritization viz. Top of Funnel, Marketing, Sales, Database Marketing, Analytics, ABM squads.
- Identify capabilities, optimizations with MarTech team that helps to scale
- Strong stakeholder management and consulting knowledge to advise which all platforms the lead should be targeted. E.g. Leads received through paid media or publishers
- Build reports and analyse leads/opportunities data across the funnel from Marketing to sales conversions
- Ensure task and timelines are managed and met across multiple implementation teams.
- Work together with marketers and analytics team to define tracking and measurements requirements.
- Act as the point of contact to mitigate, validate and manage any potential risk exposure of programs and campaigns with extended team.
- Proactively provide consultation and strategic directions for optimization
- Understand and participate in creative process whenever required.
- Actively engage and contribute on change management process and share discovery and learnings to improve ways of working.
Roles & Responsibilities
- Collaboration with Marketing Stakeholders: Work closely with marketing stakeholders to support lead generation acquisition programs for B2B.
- Consulting Support: Provide consulting support to bridge the gap between business requirements and the Marketing Technology (MarTech) and Operations (Ops) teams.
- Collaboration with In-house Teams: Partner with various in-house teams, including Top of Funnel, Marketing, Sales, Database Marketing, Analytics, and Account-Based Marketing (ABM) squads to drive capabilities and prioritize efforts.
- Identify Capabilities and Optimizations: Identify capabilities and optimizations in collaboration with the MarTech team to help scale lead generation efforts effectively.
- Stakeholder Management: Exhibit strong stakeholder management and consulting knowledge to advise on which platforms leads should be targeted, such as leads received through paid media or publishers.
- Data Analysis: Build reports and analyze leads/opportunities data across the marketing funnel, tracking conversions from marketing to sales.
- Project Management: Ensure tasks and timelines are managed and met across multiple implementation teams, ensuring efficient project execution.
- Tracking and Measurement: Work with marketers and the analytics team to define tracking and measurement requirements to assess the effectiveness of lead generation efforts.
- Risk Management: Act as the point of contact to mitigate, validate, and manage any potential risk exposure of programs and campaigns with the extended team.
- Strategic Consultation: Proactively provide consultation and strategic directions for optimization of lead generation efforts.
- Creative Process: Understand and participate in the creative process when required to ensure alignment with lead generation goals.
- Change Management: Actively engage and contribute to the change management process, sharing discoveries and learnings to improve ways of working.
Skills: B2b, Database Marketing, Change Management, Operations, Analytics, Risk Management
Experience: 10.00-12.00 Years
