AddressAs a Content Strategist at , you'll get to showcase your expertise in using content to attract and engage internal and external stakeholders, use your strategic and creative skills to refine, enhance, and drive our brand awareness, and promote our brand.
More specifically, you'll get to:
- Develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms
- Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness
- Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly
- Use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
- Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals.
