Digital Strategist

RESPONSIBILITIES

• Critically analyzes the unique consumer, cultural implications, of Zone8 Mattress with through quantitative and qualitative measures
• Leads and mentors junior team members to continually improve upon data analysis and strategic implications
• Knowing current and emerging digital platforms better than everyone else you know, including best practices and trends that are integrated into strategic recommendations and reports
• Creates work that distills multiple sources of information into a cohesive story; works closely with all departments and generates/provides insight to all team members
• Thinks strategically about how data is presented, not just resting on a “report” but always thinking about and providing the most impactful presentation of data, no matter what that looks like
• Pushes to make everything better: yourself, your reporting, our relationships with the company and the work we’re producing

REQUIREMENTS

• At least 5 years in social data analysis within an agency environment
• Strategic thinker at the core with the ability to identify insights and build compelling stories from data
• Ability to create and present client-facing work ranging from hands-on clientele to high-level C-suite
• Experience creating a compelling story from the data in each presentation, incorporate inputs from various departments, as well as presenting internally and to senior-level clients
• Deep experience in all social/digital data sources across paid, owned, and earned media (social listening, site analytics, business intelligence software, syndicated consumer research systems, native platform insights and third-party social analysis tools)
• Must be able to utilize current tools as well as drive recommendations for supplemental/replacement tools that will drive agency capabilities forward
• Tools including but not limited to: Google Analytics, Adobe Business Catalyst, Facebook Insights, Facebook Business Manager/Power Editor, Twitter Insights, Instagram Insights, Netbase, Sprinklr, Domo, GlobalWebIndex, Minter.io, RivalIQ
• Must be able to create measurement plans from scratch, including KPI definition, benchmarking, goal setting/forecasting and lead ongoing reporting, ensuring understanding and application of optimizations
• Excellent written and verbal communication skills
• Maintain high standards and impeccable attention to detail across internal and external deliverables
• On top of the latest industry trends, breakthrough creative campaigns, and emerging technologies