Adobe Analytics - Manager

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

Managed Services

Management Level

Manager

& Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Operations team is client centric and strategises to distinctively position PwC's brand in the marketplace and facilitate long term revenue growth. As part of our team, you'll help with the team to report, maintain, and analyse data within customer relationship management systems.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Develop new skills outside of comfort zone.
• Act to resolve issues which prevent the team working effectively.
• Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
• Analyse complex ideas or proposals and build a range of meaningful recommendations.
• Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
• Address sub-standard work or work that does not meet firm's/client's expectations.
• Use data and insights to inform conclusions and support decision-making.
• Develop a point of view on key global trends, and how they impact clients.
• Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
• Simplify complex messages, highlighting and summarising key points.
• Uphold the firm's code of ethics and business conduct.

Analytics Manager (Adobe)

Shift Timings - 2 PM - 11 PM

Experience Level - 8 - 13 years

Responsibilities: Demonstrates intimate abilities and/or a proven record of success in the following areas:

• Understanding the digital analytics space and implement digital analytics solutions for websites and mobile applications
• Develop domain expertise in the firm's business industry to enable data-driven decisions and results within the client's organization
• Assess and audit the current state of analytics implementations to identify gaps, find technical issues with the code or configuration, and recommend the best technical solutions
• Work with consultants to strategize and architect large-scale digital analytics implementations across different Business Units within the client's organization to meet or exceed the client's expectations
• Write technical implementation instructions for developers including both data layer instructions and data attributes to align with the Business Requirements Document (BRD) and Solutions Design Reference (SDR)
• Support the development team through the coding process to ensure implementation meets the expectations as outlined in the technical instructions

Requirements: Demonstrates extensive abilities with, and/or a proven record of success in a marketing analytics role, including but not limited to:

• In-depth knowledge of website "platform" architecture, online business model, and online marketing strategy;
• Experience implementing, and customizing digital analytics solutions within the Adobe Analytics Cloud; Adobe Analytics Cloud ecosystem including Adobe Analytics (required) and Customer Journey Analytics (preferred)
• Functional knowledge of A/B test design and implementation;
• Strong experience implementing analytics on websites and applications leveraging tag management systems such as Adobe Launch, Tealium, Ensighten, and Google Tag manager;
• Experience implementing analytics code on native mobile applications to collect data for analytics tools such such as Adobe Analytics and Google Analytic;
• Experience working with a wide variety of programming languages and frameworks that include: HTML, Java, SQL, R, Python, and/or Hadoop;
• Experience with data science, including data classification, data mining, and forecasting using machine learning capabilities in Adobe Analytics;
• Experience designing, implementing, and managing data within a data layer;
• Experience using proxy tools such as Chrome developer tools;
• Experience manipulating data and analyzing large datasets;
• Performing business and data analytics both as an individual contributor and team member and identifying and addressing business/client needs;
• Identifying new process opportunities and accurately analyzing and estimating new processes, quickly assessing feasibility;
• Demonstrating knowledge/experience with data analytics and data visualization tools (Alteryx, Tableau, PowerBI);
• Analyzing, understanding and documenting the business processes in detail where required to guide use case development;
• Guiding the definition of data management requirements, including translating and documenting needs, assessing data, and implementing appropriate data solutions & data warehousing principles and methodologies;
• Working within project planning constraints, communicating any identified project risks and issues to the delivery/project manager accordingly and providing inputs to the change control process; and,
• Creating and documenting test procedures and scenarios to help enable end users to access and use starter kits being developed on top of the platform.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

March 31, 2024