AddressLocation: Kota, Rajasthan
Job Description:
-As an IoT and Automation Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote our company's IoT (Internet of Things) and Automation solutions. This role plays a critical part in driving awareness, generating leads, and facilitating the growth of our business within the IoT and Automation industry.
*Responsibilities:
-Marketing Strategy:
-Develop and implement comprehensive marketing plans and strategies that align with the company's goals and objectives in the IoT and Automation sector.
-Conduct market research to identify industry trends, competitive landscapes, and customer needs.
-Content Creation:
-Create compelling content, including blog posts, whitepapers, case studies, videos, and infographics, that showcase our IoT and Automation products and solutions.
-Collaborate with subject matter experts to develop technical content for a technically savvy audience.
-Digital Marketing:
-Manage digital marketing campaigns across various platforms, including social media, email marketing, and online advertising, to increase brand visibility and generate leads.
-Optimize website content and SEO to improve organic search rankings and user experience.
-Lead Generation:
-Generate and nurture leads through targeted marketing initiatives and campaigns.
-Collaborate with the sales team to ensure alignment between marketing efforts and lead conversion.
-Product Promotion:
-Develop marketing collateral and sales tools to support the sales team, including product brochures, presentations, and product demonstrations.
-Plan and execute product launches and promotional events.
-Analytics and Reporting:
-Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and strategies.
-Provide regular reports and insights to drive data-driven decision-making.
-Customer Engagement:
-Build and maintain relationships with customers, partners, and industry influencers.
-Solicit and respond to customer feedback to improve products and services.
-Brand Management:
-Ensure consistent branding and messaging across all marketing materials and channels.
-Uphold the company's reputation and brand image within the IoT and Automation sector.
*Qualifications:
-Education:
Bachelor's degree in Marketing, Business, Engineering or a related field. A Master's degree may be preferred.
-Industry Knowledge:
-Strong understanding of IoT, automation, and related technologies.
-Familiarity with industry trends, competitors, and market dynamics.
-Marketing Experience:
-0-1 years of experience in marketing roles, preferably within the IoT, automation, or technology sectors.
-Proven track record of developing and executing successful marketing strategies.
-Digital Marketing Skills:
-Proficiency in digital marketing tools and platforms, including social media, email marketing, SEO, and analytics.
-Content Creation:
-Excellent writing and editing skills with the ability to create engaging technical content.
-Experience with content management systems (CMS) and graphic design tools is a plus.
-Analytical Abilities:
-Strong analytical skills to interpret data and make informed marketing decisions.
-Communication:
-Effective communication and interpersonal skills to collaborate with cross-functional teams and external partners.
-Creativity:
-Innovative and creative mindset to develop unique marketing campaigns and strategies.
-Adaptability:
-Ability to adapt to a rapidly evolving industry and technology landscape.
-Project Management:
-Strong organizational and project management skills to handle multiple campaigns and projects simultaneously.
-Working in the IoT and Automation industry offers exciting opportunities to promote cutting-edge technology solutions that drive efficiency and innovation in various sectors. This role is instrumental in shaping the company's brand and market presence within this dynamic field.
Skills: Sales Engineer, Technical Sales, Technical Marketing, Industrial Sales, Pre Sales, Marketing
Experience: 0.00-2.00 Years
Education: Bachelor of Commerce (B.Com), Diploma, Bachelor of Business Administration (B.B.A), Masters in Technology (M.Tech/M.E), Bachelor Of Technology (B.Tech/B.E), Master OF Business Administration (M.B.A)
