Responsibilities
Lead SEO efforts for the entire SaaS business: On-page, Off-page, Content, Influencers, Affiliates, etc.
Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning, budgeting, and resource forecasting
Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives
Performing periodic technical audits on the website/pages, making short and long term technical SEO strategy recommendations, and implementing the same
Collaborating with web developers (tech team) and product team to ensure the necessary technical architecture is in place
Coordinate with product team for any website redesign initiatives or new product launches
Keep up to date with the latest SEO trends, Google algorithm updates with the purpose of gathering new skills that provide a competitive edge over the competition
Strategize on improving local SEO driving local traffic growth and more visibility
Monitoring, reviewing, and analyzing data to derive actionable insights for continuous improvement
Desired Candidate Profile
6+ years of experience in SEO
Demonstrated experience in managing SEO for both product and content pages, involving millions of Organic visits per month
A proven track record in successfully designing and delivery of SEO plans and strategies in fast-paced businesses
Prior experience in technical SEO and working with Product and Engineering teams
Solid comprehension of search engine ranking factors, algorithms, site architectures, and strategies
Expert in tools like Google Search Console, Ahrefs, SEMrush, Google Analytics, and many more
Experience in international SEO optimization
Basic understanding of HTML, CSS, and Javascript.
Excellent team management, planning, analytical and organizational skills
Leading by example with excellent people skills
Requirements
Strong working knowledge of and proficiency with:
Web analytics tools such as Google Analytics, Google Webmaster Tools, MixPanel SEO management platforms such as Moz, SEOClarity, SearchMetrics, BrightEdge S3, etc.
Backlink portfolio management with tools such as Ahrefs or Majestic Crawling tools including Botify, ScreamingFrog, and DeepCrawl CMS environments such as WordPress, Craft, Drupal, or Sitecore
Advanced understanding of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms, and current SEO trends (i.e.: Panda + Penguin releases)
Other Details
- Keywords: seo
- Industry: Internet/Ecommerce
- Employement Type: PERMANENT
Mumbai
SEO Expert-REGROWTH
5.0 yrs - 10.0 yrs
INR 15.00 lacs - 20.00 lacs