Address The Product Marketing Manager is the pivot of our consulting business by owning the P&L for a set (or multiple sets of accounts) driving analytics-based decision making among our customers. The role calls upon diverse skill sets and is at the intersection of exemplary thought leadership and efficient project management at a fundamental level and is key to accelerate the revenue growth of the firm.
Key Responsibilities:
- Market Research: Conduct market research to understand industry trends, competitive landscape, and customer needs. Gather and analyze data to identify opportunities for product differentiation and market positioning.
- Buyer Personas: Develop detailed buyer personas to understand the target audience and their pain points. Tailor messaging and positioning strategies based on the specific needs and preferences of different customer segments.
- Messaging and Positioning: Craft compelling and differentiated messaging that clearly communicates the value proposition of the product. Define and refine the product positioning to effectively resonate with the target audience.
- Go-to-Market (GTM) Strategy: Collaborate with cross-functional teams to develop and execute go-to market plans for new product launches and feature releases. Ensure alignment between product, sales, and marketing teams for a cohesive market entry.
- Sales Enablement: Provide sales teams with the necessary tools, resources, and training to effectively communicate the value of the product. Develop sales collateral, presentations, and other materials that align with the product messaging.
- Content Creation: Create and manage content assets such as whitepapers, case studies, blog posts, and product documentation. Develop content that educates and engages the target audience at different stages of the buyer's journey.
- Product Positioning: Develop and maintain a deep understanding of the product's features, capabilities, and benefits. Ensure consistent and accurate product positioning across all marketing and sales channels.
- Competitive Analysis: Monitor and analyze the activities of competitors in the market. Provide insights into competitive strengths and weaknesses to inform product strategy and positioning.
- Collaboration with Product Management: Work closely with product management to understand product roadmaps, feature updates, and upcoming releases. Translate technical details into customer facing messaging that highlights the product's benefits.
- Feedback Loops: Establish feedback loops between sales, marketing, and product teams to gather insights from the field. Use feedback to iterate on messaging, positioning, and overall marketing strategies.
- Customer Journey Mapping: Map the customer journey to understand touchpoints and opportunities for marketing and sales engagement. Develop strategies to nurture leads and drive conversions at each stage of the customer journey.
Relevant Background:
- MBA grads from Tier 1 colleges with 2+ years of experience in the field of business analysis or marketing, 2+ years of experience at product startups, 3-5 years of relevant experience in Product Marketing, preferably in a B2B SaaS environment.
- People with 5+ years of experience running a start-up or owning P&L at a startup/business i.e., ex founders; head of growth; head of operations, etc.
- Proven ability to work collaboratively with cross-functional teams, including product management, sales, and customer success.
- Basic analytics skills to measure and analyze marketing campaign performance.
- Ability to adapt to a dynamic and fast-paced environment.
- Proven ability to think strategically and contribute to the development of overall marketing and product strategies.
- Experience in developing and leveraging customer advocacy programs.
- Proficiency in content creation, including writing and editing skills for various formats (whitepapers, blog posts, case studies).
- Experience leading go-to-market strategies for new product launches and feature releases.
- Experience in customer journey mapping and implementing strategies for each stage of the customer lifecycle.
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