AddressRoles & Responsibilities:
Planning/Strategic :-
- Preparing budget cost, strategy for branding and developing set targets and strategies.
- Researching, writing and distributing press releases to targeted media.
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
- Organizing events including press conferences, exhibitions, open days and press tours.
- Analyzing how the brand is positioned in the market and crystalize targeted customers insight.
- Translate brand strategies into brand plans, brand positioning and go-to market strategies and create motivating stimulus to get targeted population to - take action-
- Establish performance specification, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns.
Execution :
- Oversee marketing and advertising activities to ensure consistency with product like strategy.
- Taking brand ownership and provide the vision, mission, goals and strategies to match upto the expectation.
- Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email.
- Monitoring the writing and editing of in-house magazines, case studies, speeches, articles and annual reports.
- Collating and analyzing media coverage.
- Monitor the market trends, research consumer markets and competitor's activities to identify opportunities and key issues.
- Monitoring the team on maintaining and updating information on the organization's website and engaging with users on social media sites such as Twitter and Facebook.
Other Attributes: Proven working experience in brand management, Good Analytical skills, Negotiation Skill, Good Interpersonal Skills, Zeal to deliver on time, Good Team leadership skills, focused to achieve organisational goals.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
