AddressScope of the Role :
- Team Management + Individual Contribution
- Lead and Manage a Product Management POD
- Maintain a keen focus on maximizing business value and minimizing time to market.
Role & Responsibilities :
- Create Product Roadmap (with defined release cadence) through Gated PLM process, using the backlog and through a process of prioritization, sizing and capacity matching
- Create and own Product Strategy after conducting/gathering Market assessment, Competitor assessment, customer (current & prospective) insights, partner details (including Technology, GTM and Professional Services partnerships)
- Own GTM strategy including value proposition, target customers (Market Segment / sub- verticals to focus), bundled product & service offerings,
- Should do primary (if applicable) and secondary research for functional, non-functional and regulatory requirements (generic and geo-specific)
- Create product collateral (e.g. product deployment guide, product set-up and configuration document, product functionality document, Product Feature List - quick reference etc.)
- Create detailed business requirements for Sprint (e.g. Stories) - detailed story & mocks, UX/UI along with calculations & validations, if any
- Create and maintain product backlog through systematic collection of requirements from multiple sources (RFP, PS, existing customers, Marketing, Support etc).
- Should create and continuously refresh the basic product decisioning tools including SWOT analysis, Competitive Analysis (including feature parity analysis w.r.t. key Competitors)
- Proactively identify non-functional requirements in the product in terms of H/W, O/S & S/W compatibility, scalability or any other product standard (e.g. multi-entity, multi-language etc.)
- Participate in Agile-Scrum: Manage sprints - run and participate in Daily Scrums, Scrum of Scrums, Backlog Grooming, Sprint Planning (What), Sprint Review and Sprint Retro
- Conduct product training for other groups such as pre-sales, technical support, professional services etc. teams and prepare the supporting collateral
- Generate new ideas for product Innovation
- Work with Marketing for product launch and other promotional events
Good to have - Product Marketing experience / Exposure for the following areas :
1. Promotion of the product using social media,
2. Running email campaigns, product events
3. Create product collateral such as Sales Playbook, Explainer videos and Self-demo videos, webinar, whitepaper, sell sheet, cheat sheet, Battlecard, Executive pitch, win-loss analysis, Sales pitch, Analyst briefing, customer presentation
Education Qualification & Experience :
- BE / BTech or equivalent required; ME / MTech or equivalent and/or MBA is a plus
- 10-12 years of proven experience as a product manager with demonstrated success in defining and launching an excellent product
- 5+ years of Relevant technology + managerial experience
- Subject matter expertise in SAAS Product is preferred
- Preferred Certified Scrum Master, Certified Scrum Product Owner, Certified Scrum Professional, Certified Scrum Trainer, PMI Agile Certified Practitioner, PMI Project Management Professional (PMP)
