AddressWe are looking for a PPC Advertising Manager to run Walmart/Amazon PPC campaigns.
In this role, you should be well-versed in principles of E commerce PPC (Walmart/Amazon). You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have a solid ad spend expansion and highest possible return on investment (ROI)
Responsibilities:
- Taking complete ownership for a portfolio of accounts - Standard and High Value advertisers.
- Reviewing every account in the portfolio in complete detail to understand the current level of performance.
- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program.
- Leading kick-off calls with advertisers and driving discussion using a pre-set agenda, as and when necessary.
- Flawlessly executing end-to-end ad optimization.
- Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs.
- Analyzing data trends and creating keywords lists, bids and budget suggestions.
- Gathering and analyzing data at account/campaign/industry level.
- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, and then using this knowledge as a basis for future campaigns.
Requirements and skills:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of e-commerce and digital marketing concepts
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
