Address✔ Performance Specialist – 2
Job brief
We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Job Description
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimization Research and analyze competitor advertising links Requirements Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing of 2 years from the agency background Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints BS/MS degree in Marketing or a quantitative, test-driven field
