AddressPerformance Marketing
Job Description:
As a Performance Marketer, you will be at the forefront of our marketing efforts, responsible for creating and executing strategies that drive engagement, conversion, and revenue growth across various channels.
Your day-to-day tasks will include:
Responsibilities:
- Campaign Strategy and Execution: Devise comprehensive Performance Marketing strategies aligned with business objectives.
- Manage end-to-end execution of campaigns, including budget allocation, targeting, bidding strategies, and creative development.
- Data Analysis and Optimization: Continuously monitor campaign performance metrics and key performance indicators (KPIs). Utilize data insights to optimize campaigns, adjust bidding strategies, and fine-tune audience targeting for maximum ROAS.
- Multi-Channel Management: Oversee Performance Marketing initiatives across various platforms, including Google Ads, display, Facebook, Instagram, DV360 etc. Ensure consistent brand messaging and optimal ad placements.
- Competitor Analysis: Stay abreast of competitor activities and industry trends. Use competitive insights to refine strategies and maintain a competitive edge in the market.
- Budget Management: Manage allocated marketing budgets effectively to achieve maximum results. Monitor spending, adjust budgets as needed, and provide regular budget performance reports.
- Collaboration and Reporting: Work closely with cross-functional teams, including brand team, designers, and developers, to align marketing efforts with overall business objectives. Generate regular performance reports and communicate results to stakeholders.
Qualification:
- Bachelor's/PG degree in marketing, Business, or a related field.
- In-depth knowledge of various Advertising Platforms and tools (Google Ads, Facebook Ads Manager etc).
- 4+ Years of relevant biddable platform experience.
- Strong analytical skills and the ability to derive actionable insights from data.
- Creative thinking and the ability to craft compelling ad copy and visuals.
- Preference will be given to candidates with previous experience in the D2C/Ecommerce/Omni-channel space
