AddressPosition Overview:
We are seeking a dynamic and results-oriented Performance Marketing Manager to join our early stage direct-to-consumer (D2C) company in the luggage travel accessories category. The ideal candidate will have a proven track record of driving customer acquisition and revenue growth through strategic digital marketing campaigns. This role offers an exciting opportunity to shape the future of our brand and make a significant impact in a fast-paced startup environment.
Responsibilities:
Develop and execute multi-channel digital marketing strategies to drive customer acquisition, conversion, and retention.
Manage and optimize Performance Marketing channels including but not limited to paid search, paid social, display advertising, affiliate marketing, and email marketing.
Analyze campaign performance data and metrics to identify opportunities for optimization and improvement.
Collaborate with cross-functional teams including creative and external agencies to align marketing efforts with overall business objectives.
Stay updated on industry trends, emerging technologies, and best practices in Performance Marketing to ensure competitive advantage.
Monitor and manage marketing budgets, forecasting and allocating resources effectively to achieve targets.
Track and report on key performance indicators (KPIs) and metrics to stakeholders, providing insights and recommendations for future initiatives.
Stay abreast of regulatory changes and compliance requirements related to digital marketing channels.
Qualifications:
Proven experience (2+ years) in a Performance Marketing role, preferably within the consumer goods or e-commerce industry.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Proficiency in digital marketing platforms and tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing automation software.
Experience managing marketing budgets and optimizing campaigns for maximum ROI
Qrata is looking for .
Education : Any Graduate / Post Graduate
