Address MICE stand for Meetings, Incentives, Conferences and Exhibitions. It refers to a form of tourism that plans, books and organises conferences, seminars, off sites and other events. MICE tourism is an important aspect of corporate travel as corporates travel in groups to attend their meetings, seminars, trainings, reward and recognition, product launches, off sites, conventions and trade shows. MICE tourism is also an important revenue source for hotels in addition to room revenue and food & beverages banquet revenue from corporate events and group travel. […]
As a key account manager in MICE (Meetings...
