AddressThe Creative & Copy Lead will play a pivotal role in shaping the visual and written identity of Leverage Edu. This individual will be responsible for leading a team of creative professionals, including graphic designers, copywriters, and content creators, to develop compelling and effective marketing materials. The successful candidate will have a proven track record of producing high-quality, on-brand creative content across various platforms.
What you'll do:
- Provide strategic creative direction for all marketing initiatives, ensuring alignment with brand guidelines and business objectives.
- Conceptualize and lead the development of visually appealing and innovative designs for digital and print collateral.
- Develop and oversee the creation of compelling and engaging copy for a variety of marketing materials, including websites, social media, emails, press releases, and advertisements.
- Ensure consistency in messaging and tone across all communication channels.
- Lead, mentor, and inspire a team of creative professionals, fostering a collaborative and results-driven work environment.
- Conduct regular creative review sessions, providing constructive feedback and guidance to team members.
- Collaborate with cross-functional teams to develop integrated marketing campaigns that effectively communicate key messages and drive engagement.
- Stay abreast of industry trends and best practices to continuously enhance campaign creativity and effectiveness.
- Uphold brand integrity by ensuring all creative materials align with established brand guidelines and values.
- Collaborate with stakeholders to evolve and refine the brand identity as needed.
What you'll need:
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- Proven experience (minimum 3 years) in a creative role, preferably within the sector.
- Strong portfolio showcasing a range of successful creative projects, including design and copywriting samples.
- Proficient in industry-standard design and copywriting tools and software.
- Excellent leadership and team management skills.
- Ability to balance creative thinking with a results-oriented approach.
- Strong interpersonal and communication skills.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Demonstrated ability to manage multiple projects simultaneously.
- Keen attention to detail and commitment to quality.
What you'll get:
- Become a part of India's most trusted study abroad and careers blog
- Ground-level view of building out a global Ed-tech company that is going to impact hundreds and thousands of lives
- Work with the core team that drives the growth of the company
- Phenomenal work environment, with massive ownership and great growth opportunities
- Learn the best SEO practices and growth hacks in Ed-tech
