AddressAbout the job : We are a financial services platform that leverages technology to offer our customers seamless and user-friendly products related to banking, loans, and investments. Our vision is to empower users to achieve financial wellness. We help users cut through the banking jargon, offer smart insights based on spending and provide users with a range of new age features to enable and make sense of their finances. Our mission is to inspire healthier financial communities and help people own their relationship with money.
Who are we looking for? Were looking for a Demand Generation Lead who will be responsible for the strategy and execution of B2B marketing programs that capture and nurture leads across multiple channels.
- In this role, youll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners.
- Youll achieve SQL targets by running projects and experiments for Demand Generation.
- Calling on MQL along with the team to ensure 30+ meetings are set for the sales team daily. Roles &
Responsibilities:
- Strategy: create and execute multi-channel Demand Generation strategies that are aligned to persona's / audiences and our sales objectives to support pipeline and revenue goals.
- Messaging: be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
- CRO: own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel, and create a predictable Demand Generation engine. And continually optimize online and offline programs to ensure CAC is in line with ROI goals.
- Stakeholder Management: collaborate with a variety of stakeholders - Central Marketing, sales, product marketing, and vendors.
- Continuous Improvement: always be strengthening best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
- Analysis: analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
- Lead Management: understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of CRM systems.
- Campaign Management: help construct and bring to life marketing programs, and successfully create and roll-out out highly-targeted and broad Demand Generation programs that engage and advance interest across the prospect and customer lifecycle.
Requirements:
- Willingness to work both at a strategic level and tactically on projects & and also wearing an SDR hat as & and when necessary.
- Experience in Demand Generation, preferably in the B2B software space.
- Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) Demand Generation programs.
- Proven success in working closely with SDRs teams.
- Data acquisition and management knowledge to support lead nurturing and outbound programs.
- Highly quantitative with a very strong understanding of data. Self-motivated and results-driven.
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