AddressKey Responsibilities:
1. Managing Website
- Conduct regular audits and analysis of website performance; develop and implement website optimization strategies to enhance user experience, while increasing website traffic
- Implement A/B testing and other strategies to improve usability, engagement, and conversion rates
- Identify opportunities for growth, managing necessary updates and enhancements with cross-functional teams to optimize site structure, navigation, and content
- Use web analytics tools to track and measure key performance indicators (KPIs); optimize landing pages and website content for search engines, providing regular reports and insights to drive conversion rate optimization (CRO), data-based decision-making, and ongoing website performance improvements.
2. SEO
- Develop and execute successful SEO strategies
- Manage team of SEO Specialists and SEO agency
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Keep abreast of SEO and integrated marketing trends
3. Content Marketing
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high quality content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring strong web presence
