AddressReporting to COO- Residential Services
Leadership role
strategy + execution
Job Description:
- The Head of Strategy's primary responsibility is strategy formulation and management, including developing the corporate vision and strategy, managing strategic planning, and leading strategic initiatives.
- Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients.
- Demonstrate practical knowledge of integrated media channel planning including direct and programmatic/biddable media.
- Provide strategic thought leadership on how media fits within a connected marketing world and collaborate with account, technology, strategy, creative and data & analytics teams to ensure that media plans are strategically aligned, client needs are met and Digitas' quality levels are upheld.
- Assume a substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients, and assist in the development of new client relationships.
- Be accountable for successful implementation of client's strategic creative initiatives targeting appropriate audiences across multiple channels.
- Demonstrate real vision for the brand/account/client showing the art of the possible by a thorough understanding of initial client brief, targeted audience research, insight to creative teams, multi-channel planning activities and evaluation of previous creative campaigns.
- Use commercial and creative knowledge to translate business objectives into compelling creative briefs demonstrating entrepreneurial flair and creativity.
- Collaborate effectively with other members of the agency team, including effective supervision and management of planners, to ensure famously effective campaigns which exceed client expectations.
