AddressCompany: Growing Startup in Mobile focused Browser
Position: Head of Monetization
Location: Gurugram
Job Summary:
This role will be responsible for developing and implementing monetization strategies, optimizing existing revenue streams, and exploring new opportunities to maximize profitability.
The ideal candidate will have a deep understanding of the mobile app ecosystem, a proven track record in monetizing Android apps, and strong analytical and strategic skills.
Key Responsibilities:
Monetization Strategy:
- Develop and execute a comprehensive monetization strategy for our Android app.
- Analyze market trends, user behavior, and competition to identify new monetization opportunities.
- Drive innovation in monetization models to enhance user experience and increase revenue.
Ad Revenue Optimization:
- Manage and optimize in-app advertising to maximize ad revenue (across CPM, CPI, CPC, affiliate, etc. campaigns).
- Collaborate with ad networks and partners to negotiate favorable terms and agreements.
- Implement A/B testing and analyze data to improve ad performance and user engagement.
In-App Purchases and Subscriptions Against Points Burn:
- Oversee the design and implementation of in-app purchases and subscriptions.
- Work closely with product teams to create compelling premium Ad features.
- Continuously analyze user feedback and data to refine and improve the monetization strategy.
Creative monetization avenues
- Conceptualize and implement new and differentiated monetization strategies (eg. search engine deals, brand deals, etc.)
Data Analysis and Reporting:
- Utilize data analytics tools to monitor key performance indicators (KPIs) related to monetization.
- Generate regular reports on revenue, user engagement, and other relevant metrics.
- Provide actionable insights to inform decision-making and strategy adjustments.
User Experience and Compliance:
- Ensure that monetization strategies align with a positive user experience.
- Stay informed about industry regulations and ensure compliance with relevant policies.
- Collaborate with cross-functional teams to balance monetization goals with user satisfaction.
Qualifications:
- Proven experience in monetizing Android applications, with a successful track record of driving revenue growth.
- Deep understanding of the mobile app ecosystem, advertising technologies, and in-app purchase models.
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Excellent negotiation and relationships with ad networks, agencies and partners.
- Experience with A/B testing and data-driven decision-making.
- Strong leadership skills and the ability to collaborate effectively with cross-functional teams.
- Knowledge of industry regulations and compliance in mobile app monetization.
