Address- Develop and implement strategic marketing plans to achieve organizational objectives and revenue targets.
- Lead cross-functional teams to execute integrated marketing campaigns across traditional and digital channels.
- Analyze market trends and consumer insights to identify opportunities for product development and market expansion.
- Oversee the creation of compelling marketing collateral, ensuring alignment with brand guidelines and messaging.
- Collaborate with sales teams to drive effective trade marketing initiatives and promotional activities.
- Monitor and analyze the performance of marketing campaigns, providing actionable insights for continuous improvement.
- Build and maintain strong relationships with key stakeholders, including external agencies, vendors, and internal teams.
- Stay abreast of industry developments, competitive landscape, and emerging trends to inform strategic decision-making.
- Budget management to optimize marketing spend and ensure efficient allocation of resources.
- Foster a culture of innovation, creativity, and excellence within the marketing team.
Qualifications:
- MBA
- Proven experience in FMCG marketing leadership roles.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Demonstrated success in developing and implementing successful marketing strategies.
- In-depth knowledge of traditional and digital marketing channels.
- Ability to thrive in a fast-paced and dynamic environment.
