AddressGrowth Marketing Manager
Type of Role: Full time
Position: Growth Marketing Manager
Years of Exp. required: 3 to 7 years
CTC: 15 to 17 LPA
Academic Background: A Graduate from Any Technical field (Engineering, BSC- IT/Comps) etc or Marketing Field
Work from Office ( Hyderabad )
5 Days of Work Week
Who are we looking for ?
We are looking for a Growth Marketing Manager who is a generalist in Demand generation Digital Marketing, data focused, analytical enough to strategise and plan Performance Marketing Campaigns, but creative enough to come up with Mind-boggling copies. You will be responsible for generating MQL's (Marketing Qualified Leads) through demand generation efforts, build a CPL & ROAS efficient pipeline and run organic & paid campaigns to translate MQL's to SQL's
How does your first 10 Days Look like?
- You meet your buddies in office, exchange welcome notes with our HR
- You will be given all the assets to understand the product and a Point of Contact if you get any doubts on your way
- You will be given Recruitment Training to make sure you understand what you market
- You take a deep breathe and let all the overwhelming information soak in
How does your 1st Month look like?
- You've wrapped up your head around all the complexities & challenges
- You have completely understood the product, category & industry alongside our ICP
- You have audited every marketing material, marketing initiatives and have plans/strategies ready to be executed
How Does your first 3 months look like?
- You would have established and set up all the channels that you shall own
- You would have studied our top 5 direct and indirect competitors
- You would have grown our MQL's by 2x
- You would have optimised our CPL's & ROAS by 15%
How Does your first 6 months look like?
- You would have implemented CRO Techniques to Optimise Website Funnels, Landing Pages etc
- You would have grown our MQL's by 10x
- You would have optimised our CPL's & ROAS by 20%
How Does your first 12 months look like?
- You would have implemented various Growth Hacks
- You would have figured out the right recipe to scale our marketing machine
- You would have grown our MQL's by 20x
- You would have optimised our CPL's & ROAS by 30%
KRA's you will own
Primary
- Meet Quarterly MQL Targets with a mix of Paid + Organic approach
- Build Optimum CPL's & ROAS
Secondary
- Assist in Setting up Processes, campaigns & Tools for MQL to SQL conversion
- Manage end to end Social Media Assets ( Social Handles, Communities etc )
Channels you will own
- All Social Media
- Email Marketing
- Performance Marketing
- Tools you should be well versed with
Any Popular CRM (Freshworks, HubSpot)
- GA4
- Wordpress
- Chat-GPT
- Sheets/Excel
Role Clarity
- You will be managing a team of 3 people to begin with (Performance Marketer + Content Writer + Digital Marketing Executive) and work alongside a marketing team of 8 to 10 peeps
- You will be directly reporting to our AVP of Marketing
- You will be displaying your skillsets across 3 companies (2x SaaS + 1x Services)
Company Perks: Flexible Check-in & Check-out times
Group Medical Insurance for you and your family
Subsidised priced Food in office
Chilled Teammates included the ones who you report too.
