AddressGrowth Analyst (B2B, lead generation)
- Growth Analyst (B2B, lead generation) for a great Company
Role & Responsibilities - Customer Acquisition - A deep understanding of various customer acquisition channels, e.g., search engine results, paid ads, email referrals, organic traffic, social media referrals, etc Proven and hands on experience in generating list of prospects using online sources, databases
- ZoomInfo, Apollo Statistical Analysis - Use statistical methods to analyze top-of-the-funnel (ToFu) metrics and identify areas for improvement Business Partnering Experienced in coordinating cross-functional teams to achieve a shared objective.
- Immediate stakeholders will be demand generation team, performance marketing team and inbound campaign team
- Produce weekly and monthly performance reports with actionable insights and data-driven recommendations
- Develop and continuously optimize dynamic sales dashboards to track key performance indicators with focus on ToFu metrics, CAC and LTV Evaluate and manage a suite of sales tools, including CRM and email tracking systems to track and optimize campaign performance Develop a strategy for building and maintaining a database for Total Addressable Market (TAM) and Serviceable Addressable Market (SAM). Data-Driven Decision Making Harness data analysis to uncover growth opportunities and drive strategic decisions.
- Regularly scrutinize user market trends, and competitor activities for proactive market positioning Tech savvy - ability to run SQL queries on the data for analysis Knowing how to translate data into insight - Fluent in data analysis and data processing tools like analytics tools, data visualization tools, A/B testing tools, Excel, Power BI etc.
- Use customer data and seek empirical evidence to validate hypotheses and optimize campaigns precisely Seamless Cross-Functional Collaboration
- Collaborate with sales, product, and customer success teams, ensuring alignment on growth initiatives and overarching goals
- Regularly update leadership on growth metrics and the progress of strategic initiatives Engage with other teams to gather valuable feedback, ensuring continuous improvement and satisfaction Ideal Candidate Proven experience of over 2years (for Analyst) or over 5years (for Manager) as a Growth Manager or similar role in a SaaS environment - preferably in Fintech space Strong analytical skills with proficiency in using analytics tools In-depth knowledge of digital marketing channels, strategies, and best practices Experience with A/B testing, experimentation, and data-driven decision-making Excellent communication and collaboration skills
- Notice Period : Max is 30 Days Category : Product Marketing 5 day working
Key Skills: Growth Marketing Digital Marketing Marketing Analytics
