Ethnic Wear Designer

Job Description
Fashion Forecasting:
Analyze the market and monitor current fashion trends, collections, customer preferences and competitor activities.
Develop and lead new category for the company.
Identify target markets for designs, looking at factors such as age, gender, and socioeconomic status.
Forecast fashion for the season and give guidelines to the stakeholders in design team.
Apparel Design
Plan and create new designs post getting concept guidelines from Creative Director for Look of the
Season/Special collection/events etc
Set clearly defined guidelines and plan the design range as per sales budget.
Ensure designs are at par with the current market trends and in line with Brand Philosphy.
Ensure precise designs are offered in order to maintain high design success rate and achieve targets.
Coordinate with Fabric Department and in charge of Team of Pattern makers, Tailors, cutting masters etc for sample making and end to end coordination for final. production.
Lead and provide overall creative direction to the brand by conceptualizing and developing range for different seasons
Ensure desirable level of design approval ratio and give regular feedback in order to make clear decisions on the design range.
Innovation
Ensure seasonal freshness of the collections in tune with international benchmarks and trends to drive brand as an innovative fashion leader.
Promote new concepts, designs, systems and out of the box thinking for product innovations and processes.
Market Research
Analyze the market and monitor current fashion trends, collections, customer preferences and competitor activities for fashion forecasting and give broad direction to individual brands
Create themes for different seasons and provide the seasons theme brief to the marketing and visual merchandizing team
Adherence to design calendar & SOP and maintaining OTIF
Monitor the activities of the design team to ensure delivery of designs as per design calendar.
Responsible for strengthening the design & merchandising process and ensuring SOP is adhered for smooth delivery of the product.
Job Requirement
Overall Experience: 3+ years of experience into Fashion Design.
Industry Experience: Experience in Pret / Ethnic / Embroideries.
Educational Qualification: Post Graduation.
Technical Skills Required: Well-versed with adobe Photoshop/ Illustrator/Coral draw, Innovative, ability to think strategically,