AddressAccountability
- Manage distribution Channel sales across the country with right product mix and trade margins
- Identify, select, appoint partners, decide incentives & implement promotional programs.
- Ensure adequate customer funnel size to meet revenue objectives @ National level.
- Design & support Marketing activities @ point of sales.
- Manage sales operations align secondary and primary sales plans so as to drive growth
Key Responsibilities:
Strategic:
- Plan new Initiatives, design of delivery models, work with senior management; participate in developing business strategies and goals. Generate ideas about future channel/modern trade to ensure a cutting-edge strategy; maintain up to date information of the market place, competitors and trends and develop strong market awareness.
Operations:
Planning & Control (Primary role):
- Determine market demand/sales velocity/channel stocking/sales productivity, provide support and guidance to achieve acceptable levels, provide inputs for business group and unit level planning in order to maximize sales with optimum resource utilization.
Demand Creation (Primary role):
- Ensure the distribution width and depth is augmented in terms of geography and number of partners, build distribution width for new products, ensure retail programs are run and point of sale material is used effectively to influence customers at point of sale to maximize availability.
Sales Interface (Primary role):
- Manage sales through channel at optimum cost, review quality of materials available at the shelf, enable replacement as necessary, from sales accounting in order to maximize sales.
Process Audit & Compliance
- Ensure process and Audit compliance.
- Continue and improve up the digital process initiatives of the company.
People Management (Primary role):
- Recruit/induct/deploy manpower, ensure implementation of training programs, set, objectives/track performance/guide progress of team members, resource and reallocate manpower to ensure development/growth and optimum utilization of human resources.
Customer Support (Supportive role):
- Work in close coordination with customer support team to ensure CSAT
Brand Management:
- Work in close coordination with marketing / In house team to ensure Brand visibly & protection.
Job Knowledge:
- Should have worked at least in 2 regions.
- Should have handled around 150 Crs of Business Annually
Experience: 15+ years
Reproting to: VP Sales.
Location: Mumbai
