AddressWe have an urgent vacancy for a Leading Entertainment Channel as Director - Consumer Insight below are the role and responsibilities:
1) Provide insights to Programming, marketing teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions.
2) Tracking viewership pattern on regular basis and identifying any changes that are driving.
3) Support cross functional teams in evaluating feasibility of potential program formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams
4) Promo planning and post launch promo efficiency evaluation
