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Form of workJob Description: Onsite Digital Marketer for Branding Pioneers at a Hospital in Punjab
Position Overview:As an Onsite Digital Marketer for Branding Pioneers, you will be an integral part of the marketing team at a prestigious hospital in Punjab. Your role involves a blend of strategic planning, client coordination, and hands-on execution of Digital Marketing initiatives. You will be the crucial link between the hospital's marketing team and Branding Pioneers' backend team in Gurgaon.
Core Responsibilities:Client Coordination:Regular engagement with the client (hospital) to understand their marketing needs.Collaborate with the Chief Strategist to create detailed marketing roadmaps including monthly plans and projections for the next 3 to 6 months.Present and refine these plans based on client feedback.Backend Coordination:Work closely with Branding Pioneers’ backend team to ensure seamless execution of the strategic plan.Liaison & Communication:Act as the primary point of contact between Branding Pioneers and the hospital's marketing team.Ensure alignment of marketing goals and smooth flow of communication.Audit & Recommendations:Continuously assess the hospital’s digital presence and suggest improvements.Campaign Execution & Monitoring:Lead and oversee the execution of Digital Marketing campaigns.Monitor campaign performance and make necessary adjustments.Reporting & Feedback:Provide regular updates on campaign performance and overall Digital Marketing efforts.Generate and share daily MIS reports.Lead Generation & Coordination:Update on total leads generated.Facilitate meetings between the performance ads team and the hospital's CRM team.Video and Content Approval:Obtain approvals for video editing, especially involving doctors.Approve marketing collaterals in collaboration with the doctors.Event and Session Coordination:Coordinate with doctors for live sessions and assist with hospital events.Online Reputation Management:Reply to all Google reviews.Attend medical camps, document activities, and collaborate in creating stories, reels, and videos.Ensure all departments obtain Google reviews for their respective doctors.Escalate critical issues related to the brand's online reputation.Reporting and Documentation:Compile comprehensive reports on all executed work.Keep track of the hospital’s Digital Marketing performance and initiatives.
Qualifications and Skills:Bachelor’s degree in Marketing, Communications, or related field.Proven experience in Digital Marketing, preferably in the healthcare sector.Strong communication and liaison skills.Proficient in campaign management and performance analysis.Ability to work independently and collaboratively in a team environment.Familiarity with video editing processes and content creation for social media.Event coordination and public relations skills.Keen understanding of online reputation management.
Location:The position is based onsite at a hospital in Punjab. Regular interaction with the Branding Pioneers' team in Gurgaon is required.Application Process:Interested candidates should submit their resume along with a cover letter outlining their suitability for the role.
