AddressRSM's (Regional Sales Manager) role objective is to support and direct sales efforts and to drive market expansion in a particular region and achieve organizational objectives. He shall provide market insights and inputs to the BU Head /Category head for the AOP (Annual Operating Plan) and the budgets for the category.
He shall also prepare overall sales strategy /plans for the geography along with the BU and category head to meet revenue targets. Conducting market segment analysis, identify thrust areas /customers basis easy wins with less effort and larger volume size of the market, and creating a yearly business plan that focuses on key customers/segment will be under his responsibilities.
DUTIES AND RESPONSIBILITIES :
- Sales, Customer management and distributor handling
- Customer acquisition and new product customer addition
- SO Achievement, market expansion, yearly sales handling and distributor payments
- Develop distribution strategy & distributor network
- Design retention strategies with regular customers
- Provide insights and inputs to stakeholders for the AOP and budgets for the category
- Designing strategies for customer acquisition and retention
- Expand footprint and relationships with multiple stakeholders
- Analyze competitor selling strategies
- Build new customer base to enhance business opportunities along with providing assistance and support to the commercials Team in collecting payments
- C&F management
- Acquire and manager Regional Key Accounts
- Administering and ensuring compliance to all sales practices for branch
- Performing various training sessions and coordination for the same
- Preparing a list of prospective customers for sales leads
- Reviewing and analysis of the work of sales team on a weekly basis
- Maintaining overall control of marketing activities to ensure achievement of all objectives within allocated budget and determining all sales goals
- Conducting market segment analysis, identifying key areas/ customers basis easy wins with less effort and larger volume size of the market
- Creating a yearly business plan that focuses on key customers/segments
Qualification : Graduate in Hotel Management / MBA / management course
Experience : 12 - 15 years total
FMCG + HORECA experience can be considered
