Cluster Head - Sales - Fmcd (7-15 Yrs)

Responsibilities:
1. Create and Update Fact base for Micro Markets (MM):
- Analyse MM potential, outlet distribution, and competitive landscape.
2. Identify Growth Opportunities:
- Assess growth potential in each MM.
- Collaborate with channel sales counterparts to implement strategies.
3. Source Competition Intel:
- Track competitor activities and provide insights for corrective actions.
4. Target Key Stores:
- Identify high potential outlets for targeting.
- Monitor store ROI and advise sales team accordingly.
5. Conduct Surveys:
- Perform retailer and consumer surveys to identify portfolio gaps.
- Communicate findings to NPD and sales team.
6. Execute Training Modules:
- Develop and implement training programs for different outlet types.
- Conduct regional training workshops based on assessment results.
7. Train Dealer Salesmen:
- Provide training on sales pitch and product value proposition.
- Create detailed product comparisons for launches.
8. Utilize Analytical Skills:
- Analyse product, MM, and consumer data to derive insights.
9. Activate Retail/Local Propositions:
Implement local activation strategies to establish category propositions.
10. Implement Loyalty Programs:
Develop and execute efficient loyalty programs with intermediaries.