AddressChief Marketing Officer - Manufacturing Firm
My client is a Manufacturing Firm location in Kolkata and we are looking for a CMO who will work closely with the promoters to take the organization to new heights. This is a confidential role hence client name will only be shared after the candidate is a sign-off from the client.
What are we looking for (in a nut shell):
1. Someone who will be responsible for the entire Go To Market strategy across the globe including - identification of markets, pricing of various products to increase penetration and marketshare.
2. Someone who will be responsible to ensure marquee clients are managed well and stronger relationships and bonds are forged
3. Someone who has managed complex marketing operations across teams and locations
4. Someone to manage the brand's presence and visibility in all markets through articles, blogs, messaging, PR etc
5. Someone who has managed teams and is skilled in developing resources under their purview.
6, Someone who has experience influencing stakeholders through data driven insights
7. Someone who loves thinking about numbers and metrics to ensure the business is run profitably - high commercial acumen
Detailed Job Description:
ACHIEVING BUSINESS GROWTH TARGETS:
1. Take initiatives: to drive the business goals, sales targets and maximize the profit margins proactively by new customer creation (50%) and managing the orders with existing customers (Key account management-50%). Achieving full capacity orders for the organization.
2. Identify: potential strategic partners, alliances, customer references, mergers or joint ventures in international markets (UK, Michigan, China, Europe, Japan, Germany, Korea, North America and similar countries) to enhance market presence and project capabilities.
3. Market presence & Insights: Plan and participate in exhibitions, trade fairs, events, marketing campaigns and research to enhance brand awareness and equity. Engage with external stakeholders, such as international partners, customers, and industry associations, to build relationships and gather market insights.
4. Leading Customer Relationship Management (CRM): through Satisfaction Surveys, testimonials, customer awards, timely product & process updates to the customers, and successful customer audits.
LEADING & MANAGING MARKETING OPERATIONS:
1. Process Management: Lead customer consultation, negotiation and closure meetings, Handover the customers smoothly to the respective teams ; Establishing Marketing Policy & Updating it with time; Streamline the sales process; Establish success SOPs for the process and improve export documentation.
2. Reporting & Updates to the Management: Provide regular reports and analysis of the business status, highlighting successes, risk, challenges, and opportunities.
3. Factory Coordination & Collaboration: Collaborate for major events with cross-functional teams, including prototype pricing, delivery timelines, managing design changes, major purchase cycle time, product development, and plant operations. To further ensure timely customer order deliveries with best quality, logistics, audit management and escalated issues are timely resolved.
4. Performance Measurement and Reporting: Establish KPIs and metrics to measure the effectiveness of international marketing efforts of the department.
5. Budgeting, Forecasting & Allocation of Resources: Develop and manage the international marketing budget, allocating resources effectively to achieve desired outcomes ;Monitor and analyse the ROI of marketing initiatives to ensure optimal resource allocation.
6. Lead generation: own the entire marketing funnel including qualification of leads through all channels
PRODUCT POSITIONING & PRICING:
1. Work with product development teams: to adapt products for international markets, ensuring they meet customer specifications, pricing, prototype requirements, legal needs and regulations.
2. Develop pricing strategies: that are competitive and profitable in each target market.
3. Decide & provide guidance to sales team to make right pricing decisions considering Production Capacity utilization and major purchase costs.
4. Ensure 10%+ Profit Margins in the Bottomline: Decide, guide & review team on achieving business sales target from new & existing International customers.(For e.g. for receiving minimum amount order with the existing customers)
BRAND MANAGEMENT & COMMUNICATION:
1. Increasing Organization Presence & Visibility: by ensuring consistent branding across all international markets, maintaining brand integrity and messaging.
2. Develop and manage integrated marketing communication plans: including brochures, advertising, public relations, content marketing, and digital marketing to ensure a unified global message while allowing for regional nuances/customizations.
TEAM LEADERSHIP & DEVELOPMENT:
1. Build, lead, and mentor: a high-performing international marketing team, providing clear direction and support.
2. Foster a culture of: result-orientation, collaboration and accountability within the marketing department.
3. Decide on recruitment, training, and development strategies: to build a high-performing team.
