AddressWe are Bright,
Bright is a consumer fintech that helps Americans get out of debt, with the power of data science and machine learning. It is a mobile app that combines all the tools and tech needed to manage and get rid of debt.
Bright's tools include credit score building, automated debt paydown plans, financial planning, budget planning tools, and refinance loans. It works with credit cards, student loans and car loans.
Bright has had 6x growth in the last year, with 300,000 users, and more than 100,000 ratings and reviews.
Bright is backed by three major venture capital funds (Sequoia, Falcon Edge and Hummingbird) and with top angel investors from the US, UK and India, Bright has raised +$40 million in funding to date.
Bright has recently raised $50M in debt funding from Encina Lender Finance, for its credit business growth. Encina Lender Finance provides lending solutions to consumer and commercial speciality finance companies across the U.S. and Canada.
Today we are among the top 8 US FinTech companies. We will become a top-100 US financial institution, with the unique strength of data science and predictive modelling to enhance financial products for a user's life outcomes.
We will be the first at-scale Consumer Tech company, built in India for Global markets.
About Our Founders:
Bright was founded in 2019 by a founding team from McKinsey's Banking Practice (Petko Plachkov and Avi Patchava) and InMobi Data Scientist (Avi Patchava, Varun Modi, Avinash Ramakath, Jayashree Merwade)
What you'll do?
- Understand the product, market & business metrics and how paid acquisition fits into the overall growth model.
- Become a product evangelist first, be responsible for Performance Marketing across digital channels such as Facebook, Instagram, Google UAC, TikTok, Snapchat, Programmatic, Affiliates, Search Engine Marketing, etc.
- Define and execute campaigns with external agencies on a day to day basis. Own the channel metric to get maximum ROI out of the budget.
- Work on three streams viz design, copy & product to conduct A/B experiments that work. Start with taking a lot of shots, second, increase the success rate of these experiments.
- Develop and run experimentation to improve account performance - Test and learn fast.
- Stay abreast of industry trends and best practices in Performance Marketing.
- Manipulate and analyze large, complex data sets turning them into actionable business insights.
- Develop and run quantitative analysis, reports, and more with the end goal of supporting our marketing efforts.
- Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt and growth opportunities capitalized.
- Constantly find methods to increase efficiency through automation and tools.
- Support our SEO strategy and provide input on best practices to increase effectiveness of content.
What you'll bring?
- 3 to 5 years experience in Performance Marketing in direct to consumer or fintech space (agency experience is fine, startup preferred)
- Experience in campaign performance PPC with proven track record of success in respective channel
- Deep knowledge and hands on experience of managing channels and marketing initiatives.
- Strong technical skills in data manipulation using SQL, Excel or other BI tools.
- Experience in pre and post campaign analysis.
- Excellent communication, organizational and project management skills. Ability to work between teams, functions and geographies, with high autonomy and little guidance.
- Communication and collaboration experience with product and partnership teams.
- Experience working with marketing cross-functional teams including creative, research, analytics and media.
- Experience with mobile apps' measurement (user acquisition, re-engagement) is a plus.
- Strong work ethic and positive team attitude.
What You'll get?
- You will build the cross-functional skills to one day become a Start-up Founder, building your own company.
- You will build an in-house marketing automation platform - trained by Tech founders and data scientists who have this expertise.
- You will build a deep end to end understanding of building a customer focused financial product from scratch.
