AddressBrand Manager
Responsibilities:
- Brand Custodian for thecompany - Responsible for brand positioning and increasing brand power scores, top of mind and other brand equity measures.
- Plan and implement Go to market strategy with experience in handling 360 degree marketing mix - TV, Print, Digital, On-ground activations etc.
- Own slots of the cOMPANY with an up-to-date understanding of shows in the slot by liaising with programming team and maximize reach through various marketing initiatives by deploying the optimal marketing mix and constantly innovate the 360-degree marketing mix.
- Working closely with internal Promo teams, external creative and digital agencies to deliver high quality communication which enhances consumer experience and affects brand value positively.
- Continuously Track and analyse reports by working closely with research & insights team to gain insights about consumer interaction with the Company and convert insights into actions to create positive brand outcomes.
- High quality sales support - Ideation till execution of Brand Integrations, Sponsorships, sales pitch presentations etc with superior speed and co-ordination with programming and sales team.
