AddressBranch Head:
The role of Branch Head is situated within the larger framework of the sales division of the organization. Their main responsibility is to supervise and manage the sales activities in a specific branch, with the aim of fostering business expansion. They have a vital role in executing the organization's sales plans, meeting sales goals, and ensuring that the branch effectively contributes to the overall sales objectives.
Job Challenges (Provide information on the difficulty / complexity in the job , Nature and variety of most typical problems, Major Challenges, Critical aspects of the job, Help available - Internal, External):
- Attaining predetermined sales objectives and fostering business expansion within the designated branch.
- Exercising leadership and motivating a diverse sales team to fulfill performance expectations.
- Striking a balance between actively pursuing new business prospects and nurturing existing customer relationships.
- Enhancing sales efficiency by proficiently managing costs, ensuring profitability remains intact.
- Effectively managing and adapting to market competition and evolving customer demands."
- The Branch Head will have a direct reporting relationship with the Regional Business Head and a matrix reporting relationship with the National Sales Head.
- Briefly describe the major responsibilities of your immediate subordinates, indicating their respective team size:
Area Manager:
- Supervise and assume responsibility for a designated area within the branch.
- Actively propel sales performance within the assigned area.
- Effectively manage a team consisting of Territory Managers.
- Offer leadership and support to the Territory Managers under their supervision.
- Monitor and evaluate sales activities and performance.
- Guarantee the efficient implementation of sales strategies and plans.
Territory Manager:
- Identify prospective customers, generate leads, and successfully convert leads into sales.
- Accomplish sales targets and facilitate the expansion of the customer base.
- Establish and nurture customer relationships, ensuring their continual maintenance.
Services Department:
- Render comprehensive after-sales support and services to customers.
- Manage tasks related to installation, maintenance, repairs, and technical assistance.
- Foster seamless coordination by collaborating with the sales team.
- Uphold elevated levels of customer satisfaction.
- Financial / Annual budgetary amounts (E.g Sales, Profit, Manpower budet, operating budget) with which your job is either directly or indirectly concerned
- Annual Sales Budget
- Sales Revenue
- Gross Margin
- Sales Growth Rate
- Debtors Turnover Ratio
- Stock Turnover Ratio
- Cost of Sales
- Expense budget
- Cost reduction target"
- Other key quantitative measures that reflects volume, scale of service or activities relating to your work (For e.g. number of branches, quantity of production etc.)
- Customer Acquisition Rate
- Market share
- Sales Conversion Rate
- Average Sales Cycle length
- Customer Lifetime Value
- Retention and churn rates"
- Develop and implement comprehensive and well-defined strategic sales plans to effectively achieve revenue targets and drive substantial business growth for the assigned branch.
- Manage and motivate the sales team to meet performance targets and implement targeted employee engagement and retention initiatives to nurture talent and strengthen team cohesion.
- Monitor and analyze market trends, competitor activities, and customer feedback to identify growth opportunities and adjust sales strategies accordingly.
- Conduct thorough and proactive competitor analysis, continuously monitoring market trends, identifying emerging opportunities and potential threats.
- State the key decisions that the role holder is involved in:
- Take the lead in initiating and overseeing initiatives aimed at expanding the network, identifying prospective markets and pinpointing strategic locations to drive business growth.
- Contribute to the recruitment process and actively participate in making decisions to assemble a high-achieving sales team.
- Implement cost control measures with the objective of optimizing expenses and enhancing profitability.
- Monitor and exercise control over the financial status of debtors and stock, ensuring prompt payments and efficient management of inventory.
- Efficiently utilize logistics and after-sales services to ensure timely delivery and achieve customer satisfaction.
- Evaluate and grant approval for marketing initiatives, sales promotions, and advertising campaigns to elevate brand visibility and foster customer engagement.
- Provide recommendations on market trends, customer needs and competitor analysis to assist in strategic planning and decision-making.
- Propose improvements to sales processes, systems and policies to enhance efficiency and effectiveness.
- Recommend changes in product offerings, pricing or distribution strategies based on customer feedback and market insights.
- Graduate in any discipline and M.B.A. (Full-time) / One-year executive programme.
- Should possess 14-23 years of experience, preferably in a related industry.
- Proven track record in achieving sales targets and building strong customer relationships."
Contact Jyoti
8329499715/9503399715
