AddressBranch Head - Branch Banking
Responsibilities:
- Drive overall business of the branch by ensuring exceptional customer service, proactive sales environment, seamless back-office operations, and overall profitable branch.
- Enhance existing relationships with customers and build new relationships to increase the customer base.
- Ensure compliance with all applicable external and internal regulations and guidelines.
- Drive implementation of the overall Bank strategy at the branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster Head.
- Develop and implement branch-specific marketing and communication strategies to build the DBS brand and achieve branch targets.
- Owner of Branch P and L, Cascade the branch scorecard to branch and sales employees to ensure achievement of targets.
- Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget.
- Use concise statements that provide a clear understanding of the level of responsibility, complexity, creativity, and analysis performed in this position. ).
- Generate sales through assets, liability, and other banking products as well as TPP.
- Monitor on a regular basis the actual achievement of sales targets vis- vis plans for the branch; take necessary action to minimize deviations if any.
- Build and manage effective customer relationships with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions.
- Reduce customer dormancy and customer attrition.
- Ensure branch target achievement through effective upselling and cross-selling.
- Develop the business prospects in the branch vicinity by scouting for avenues to expand the overall branch book, both assets and liability portfolio qualitatively and quantitatively.
- Ensure effective execution of marketing campaigns and conversion of customer referrals.
- Drive Business growth through prospective high-net-worth individuals, along with Relationship managers to maintain positive relationships.
- Address customer queries and grievances escalated by the branch personnel in a timely manner.
- Ensure Lead sharing with respective Businesses like IBG for Assets etc.
- Manage public relations and liaison with local government authorities / RBI/ other banks for day-to-day branch operations and reporting.
- Support the internal and external audit team in carrying out the periodic branch audit.
- Formulate action plans to address the deviations found in audit.
- Provide guidance to branch personnel on effective customer relationship management, sales, customer service, and compliance to ensure the achievement of individual targets.
- Take overall responsibility for the identification of training needs and completion of mandatory certifications for branch personnel.
- Drive a performance-driven culture in the team by timely monitoring, review of performance parameters, and feedback to the team members.
